This week: Bonnie and Clyde (1967)
Designer: Bill Gold
Source: impawards.com
This poster is interesting as it makes the murderous motif behind Bonnie and Clyde seem more shocking as it is presented as comical and light hearted- the way the characters see it. This is signified by the pastel purple colour, and the candy-cane, curling typeface, both of which feel family friendly and welcoming. This idea is further reinforced by the image, which depicts their laughing faces. The tagline sums up their feelings perfectly. Elements of crime are still present in the poster. The gun motif is replaced by bullet marks, and Warren Beatty is dressed in the classic attire. The white space in the picture conveys a sense of harsh environment, and the small image, an idea of being on the run. Black appears in the poster still despite he absence of the usual red, and it is interesting that most of the page is surrounded by white, apart from the characters who are surrounded by black, symbolic of evil, and darkness.
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